Zach Mcduffie

I bring a wealth of experience and skill in professional photography, video, creative direction, visual storytelling, and AI tool workflow expertise to every project. As a pro photographer/ videographer I shoot fashion, editorial, lifestyle, environmental portraiture, architecture + interiors, drone, landscape and travel- so I am very good at translating from "image capture" lens language to AI "image creation", achieving premium photorealism and true cinematic results with generative AI tools. I have embraced generative AI as an extension of my visual storytelling vocabulary, so I push the new tools to deliver equal or better results. I build AI image workflows (e-commerce on-model photography, original character/model/actor creation, scene +reference frames, prop styling, etc). I write, direct, and edit narrative AI video shorts and trailers. I also consult/ teach creatives how to bridge the gap between optical and (AI) computational photography. Based in Laguna Beach, California