Tia Castle

I'm a commercial director and creative producer working at the intersection of storytelling, performance and generative film. I take projects from initial idea to finished product. My background began in broadcast television, where I learned to tell a story in seconds, work under pressure and understand exactly what makes an audience keep watching. I earned my degree in Broadcast Journalism from American University and went on to produce and write news for an ABC affiliate, then perform live as a national host on ShopNBC, where selling a product meant connecting with an audience in real time. I later worked in marketing across pharmaceutical, skincare and beauty brands before moving to Hollywood to study filmmaking, directing, cinematography and acting. My Edge? Years spent studying acting, being directed and working with performers taught me that believable emotion lives beneath the obvious expression.