Lou Denim GenHQ certified

I’m a photographer with 25+ years of experience across advertising and editorial photography, now working as an AI Creative Director. I’ve worked with international brands including L’Oréal, H&M, Audi and Cadbury and photographed leading personalities for major UK publications. That background shapes the way I work with AI today: strong art direction, lighting, composition, storytelling and an obsessive attention to visual consistency. I specialise in creating high-end AI imagery and video, from concept and storyboarding through to consistent characters, environments and finished campaign assets. I combine traditional production experience with the latest generative tools to create work that feels considered, cinematic and commercially usable, rather than simply AI-generated. I’m particularly interested in advertising, working with brands and creative teams on campaigns where AI can bring ambitious ideas to life.