Dave Saluk GenHQ certified

I direct and produce commercial video, and have since 2018. Concept, script, boards, generation, edit, grade, delivery. End to end. Today most of my frames are generated rather than filmed: Seedance, Kling, GPT Image 2, Nano Banana, Midjourney, Magnific. That only works if you already know what a good frame looks like, why a lens choice matters and how a cut holds attention for three seconds on a phone. Prompting is not the skill. Knowing what to ask for is. At K-LOGIC I lead AI video and train the editing team to work this way. Before that I ran video at CHEQ and Studio 4040. Clients include Isracard, Geely, Skoda, BYD, Freesbe, GoTo and Mixtiles. Generated frames still become a film by hand, in Premiere and After Effects: edit, composite, type, rhythm. Next: ad campaigns, brand films and social-first series that need a director's eye and a fast AI pipeline.