Speculative AI campaign
A soft, tactile campaign built around the heart of Rosetopia: rose, grapefruit, peony and amber musk. The series moves from the raw ingredients to the bottle itself, showing the moment nature becomes scent. Dusty pinks, warm blush tones and gentle directional light let texture lead, from the translucence of a petal to the stone-like cap of the bottle.
A boy plays a GTA-style game. His character falls from a rooftop and vanishes like a player leaving a match, then the camera pulls out of the TV into the living room. A short story with a twist, built from character sheets and locations for consistency, with a game-to-reality transition. Generated with Seedance 2.5 and edited in DaVinci Resolve.
OOOF! is a sour candy brand I built from scratch: the name, logo, colour system, three flavour packs, product shots and a full social campaign. Third prize winner in the GenHQ x Magnific challenge.
An AI-powered concept for the Formula 1 Singapore Grand Prix 2026, featuring a Ferrari F1 car inside a futuristic transparent transporter. Captured with ultra-realistic, unstaged visuals, natural reflections, and authentic nighttime textures.
Visual identity for Hanul Boierilor, an inn near Turda, Romania, built on a 1597 legend. A boyar's fur hat on the roof says inn and welcome at a glance. Logo system, brand guide, menu, packaging, social posts and a logo reveal reel.
A 42 second comedy rap ad for Buddy Bloom, a dog shampoo brand I invented: four bottles, four dogs, four moves. I designed the brand, the packs and a bathroom that changes colour with every bottle, all cut beat by beat to the jingle.
Ad campaign I made for Don Licu Pisicu', a natural bentonite cat litter. From brief to a custom cat mascot, scenes, voiceover and final edit. One video ad in English and Romanian, plus key visuals for social media.