Visual identity for Hanul Boierilor, an inn near Turda, Romania, built on a 1597 legend. A boyar's fur hat on the roof says inn and welcome at a glance. Logo system, brand guide, menu, packaging, social posts and a logo reveal reel.
Speculative AI campaign
A soft, tactile campaign built around the heart of Rosetopia: rose, grapefruit, peony and amber musk. The series moves from the raw ingredients to the bottle itself, showing the moment nature becomes scent. Dusty pinks, warm blush tones and gentle directional light let texture lead, from the translucence of a petal to the stone-like cap of the bottle.
A 42 second comedy rap ad for Buddy Bloom, a dog shampoo brand I invented: four bottles, four dogs, four moves. I designed the brand, the packs and a bathroom that changes colour with every bottle, all cut beat by beat to the jingle.
Ad campaign I made for Don Licu Pisicu', a natural bentonite cat litter. From brief to a custom cat mascot, scenes, voiceover and final edit. One video ad in English and Romanian, plus key visuals for social media.
Product videos I made for Copt cu Dragoște, a pizzeria in Turda, Romania. I started from their real product photos and built AI scenes around them: product launches, a dessert menu with prices and a weekly pizza giveaway.
AI video ads I made in-house for Doza de Sănătate, a Romanian supplement brand. From brief and script to characters, voiceover, animation and edit. Four formats: 3D character, papercut explainer, lifestyle ad and product reveal.
This space was born out of a studio experiment: stripping away hype to examine the 9060 silhouette from New Balance through the lens of quiet luxury, brutalist architecture, and editorial cinematography.
We realized that designers, digital creators, visual artists, and style purists share a unified vision: footwear is not a commodity to flip, but a canvas for world-building, campaign concepts, and high-end creative direction.
What Happens Inside: The 9060 Collective is a private studio and exchange for those of us who treat footwear as modern design:
Visual Direction & Case Studies: In-depth breakdowns of editorial campaigns, lighting setups, studio pedestals, and color palettes that elevate footwear imagery. Creative Workflows: Prompt engineering, 3D modeling, and conceptual pipelines for crafting next-generation brand assets and visual stories. Curated Discussions: Unpacking craftsmanship, material innovation, silhouette evolution, and styling—completely free from the noise of mainstream forums.
Collaborative Feedback:Direct, constructive critiques on your creative projects, renders, lookbooks, and design experiments.
Form over noise. Architecture over hype. Welcome to the collective.
Self-initiated rebrand for Miere Kepes, a 3-generation family apiary in Transylvania. Three honey drips under K, P and E stand for the three generations. Logo system, labels for 13 honey varieties, packaging, merch, social feed and a logo reel.